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Australian Paint Manufacturers

Privacy Policy

Artistic Den Pty Ltd Privacy Policy


This Privacy Policy is the Artistic Den Pty Ltd official privacy policy and it applies to all personal information collected by Artistic Den. In this policy we explain how and why we collect your personal information, how we use it, and what controls you have over our use of it.

We appreciate that you may have certain concerns about how personal information is collected, used and shared. We can assure you that we will always handle your personal information securely and carefully. Among other things, we comply with all applicable Australian privacy laws.

Collection of Information

Some information provided to us by customers might be considered private or personal. We collect information so that we can provide you with a great service. We need this information to deliver products and complete transaction orders. We will only collect such personal information if it is necessary for one of our functions or activities. The kinds of personal information that Artistic Den collects includes:

names including business names;
contact details;
financial information;
In particular, personal information is collected from people in the following situations by Artistic Den:If you contact Artistic Den, we may keep a record of that correspondence;

When you apply for and/or establish and/or access an account or order a product;
When you conduct certain types of transactions such as cheque purchases or refunds;
When you submit your e-mail address to our website mailing list;
When you place an order on our website to purchase goods we may require you to provide us with contact information including your name, address, telephone number or email address and financial information (such as credit card details).
Financial information that is collected via the website is used by Artistic Den to bill you for products and services. Any financial information that is collected is for the purpose of transaction approval and funds transfer. The financial information we collect from you is kept securely and held on secure servers in controlled facilities.

Use of information collected and disclosure of personal information to others

We may use or disclose personal information held about an individual for the primary purpose for which it is collected (e.g. provision of our services, including administration of our services, notification to you about changes to our services, record-keeping following termination of our services to you and technical maintenance) – that is, to carry on our business and provide services to our customers. We may also use such information for a purpose related to the primary purpose of collection and where you would reasonably expect that we would use the information in such a way (e.g. major delivery companies, mail houses and third-party fulfilment contractors). This information is only disclosed to persons outside our business in the circumstances set out in this policy or as otherwise notified to you at the time of collection of the information, or with your permission. In addition we are permitted to use or disclose personal information held about you:

Where you have consented to the use or disclosure;
Where we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious, immediate threat to someone’s health or safety or the public’s health or safety;
Where we reasonably suspect that unlawful activity has been, is being or may be engaged in and the use or disclosure is a necessary part of our investigation or in reporting the matter to the relevant authorities;
Where such use or disclosure is required under or authorised by law (for example, to comply with a subpoena, a warrant or other order of a court or legal process);
Where we reasonably believe that the use or disclosure is necessary for prevention, investigation, prosecution and punishment of crimes or wrongdoings or the preparation for, conduct of, proceedings before any court or tribunal or the implementation of the orders of a court or tribunal by or on behalf of an enforcement body.
Where you have requested a service (e.g. equipment hire, assembly or product rental) and we are required to disclose the information to the third party in order to facilitate the provision of the service.
There are some specific products and services we offer and we share your information as follows:

Anonymity and Pseudonymity

You have the option of dealing with Artistic Den anonymously. However, this only applies where it is practicable for Artistic Den to deal with you acting anonymously or under a pseudonym, such as a general enquiry.

Direct Marketing

As part of Artistic Dens’ functions and business activities and to promote the services we can provide to you, Artistic Den may use personal information that you have provided to us for the purposes of direct marketing. Direct marketing includes, but is not limited to, sending to you and/or contacting you in relation to promotions and information about Artistic Den’s products and services. Generally, we will do so where you have expressed your interest to receive such information. You can opt out of receiving direct marketing communications by contacting our Technical Services Support Team whose details are set out at clause 19 of this policy.

Other sites
Artistic Den has no control over the privacy practices of sites that are linked to this site via hyperlinks or banner advertising. Please take care at all times to check whose site you are visiting.

Security and storage

We will take all reasonable steps to store your personal information securely. After all, it is in our interests to make sure you feel confident shopping with us.
Our e-commerce sites use a security measure called Secure Sockets Layer (SSL) technology. SSL locks all your critical information in an encrypted envelope, making it extremely difficult for this information to be intercepted. Our SSL technology is the industry standard in Internet security.
No data transmission over the Internet can be guaranteed to be 100 percent secure. As a result, while we strive to protect users’ personal information, Artistic Den cannot ensure or warrant the security of any information transmitted to it or from its online products or services, and users do so at their own risk. Once Artistic Den receives your transmission, it makes every reasonable effort to ensure its security on our systems.
Personal information is de-identified or destroyed securely when no longer required by us.
Artistic Den retains the information you provide to us including your contact and credit card details to enable us to verify transactions and customer details and to retain adequate records for legal and accounting purposes. This information is held on secure servers in controlled facilities.

Access to and correction of personal information

Artistic Den is committed to and takes reasonable steps to maintain accurate, timely, relevant, complete and appropriate information about our customers and website users.

You may request access to personal information about you held by Artistic Den. Requests for access to your personal information should be made to:
Artistic Den – Technical Support Team
Verification of identity is required with a request to access (or update) personal information so that we can ensure your personal information is disclosed only to you.
Inaccurate information will be corrected upon receiving advice from you.
If we refuse to provide you with access to or correct the personal information held about you by us, then we will provide reasons for such refusal.
Artistic Den will respond to any requests for access or correction within a reasonable time of receipt of the request.


If you have a question or complaint about our Privacy Policy or Artistic Den’s collection, use or safe disposal or destruction of your personal information, your feedback should be directed in the first instance to Artistic Den Technical Support Team at the contact details set out at clause 19 of this policy.

We will promptly investigate your complaint and attempt to resolve the matter. If you are not satisfied with the outcome of this procedure or we have not responded to you with a determination within a reasonable period of time then you may contact the Office of the Australian Information Commissioner.



A cookie is a small amount of information sent from a web server to your computer when you use our website. This information does not personally identify you. It simply tells us what areas of our website your computer has visited. It also tells us if you have selected a product and put it in your shopping basket, it does not tell us your personal identity unless you are registered with us.

When you visit the Artistic Den site to read, browse or download information, our system will record/log your IP address (the address which identifies your computer on the internet and which is automatically recognised by our web server), date and time of your visit to our site, the pages viewed and any information downloaded. This information will only be used for the purpose of site analysis and to help us offer you improved online service. We may automatically collect non-personal information about you such as the type of Internet browsers you use or the site from which you linked to our Web Sites. You cannot be identified from this information and it is only used to assist us in providing an effective service on our websites.


Changes to Privacy Policy

If Artistic Den decides to or is required to change this Privacy Policy, it will post changes on this Artistic Den Privacy Policy page so that users are always aware of what information is collected, how it is used and the way in which information may be disclosed.



You accept that your use of this site includes your acceptance of this Privacy Policy and the Terms of Use.